Formulation Standard
Australian Botanicals
What does Chèr mean when we say Made in Australia?
Chèr products that use Australian botanicals actives are worked upon in their natural habitat under the regulated temperature best compatible to them in Australia itself.
Rather than importing foreign origin raw ingredients and treating them under a generic temperature, we at Chèr, import entire formulated products, packed in our airless bottles from Australia. Products are not opened or manipulated till they reach you.
At Chèr, “Made in Australia” is not a label — it is our formulation philosophy.
While many brands import foreign-origin raw ingredients into India and formulate them in mass-production environments, Chèr takes a different path.
Our Australian botanical actives are worked upon in their native habitat; held at the precise temperatures each ingredient is meant to thrive in — not pulled out of that environment and processed under a generic temperature to cut costs. The complete formula is made in Australia: finished, balanced, and sealed into our airless bottles before it ever leaves the country. We don't import an ingredient. We import the finished product.
From our facility in Marrickville to your shelf, nothing is opened, decanted, or manipulated. The airless packaging locks out air, light, and contamination — so the actives that calm and strengthen your skin are as potent the day you finish the bottle as the day it was filled.
For us, premium skincare is not just about what ingredients are used — but where, how, and under what standards they are treated. That is the Chèr difference.